Colour forecasting of 2011 Fall RTW(2)

As the image of the brand is modern , innovative and distinguishing, I predict the analogic colour scheme will be used. Black and white should be the first and second choice of the prediction. In 2011, the financial tsunami should be passed away and all the people in the world will be happier and more optimistic than now. I predict that the colour should be brighter and sharper to reflect the culture and a wonderful future. In the past collections, many of them use black to contrast the high value colour that can creat a powerful and active image. Also, the colours are seldom seen in luxury fashion brand and there are many matching of these colour ,therefore, this is a chance for them to show their power in innovation of fashion and distinguishing to other fashion brands.

Colour forecasting of 2011 Fall RTW(1)

According to the 00-09 Fall RTW collection of DOLCE&GABBANA, white and black colour should be included in the collections so I predict that the colour family of the collection in 2011 will have black and white colour. In this colour family, I use brown and blue colour as the theme colour as these two colours represent the nature expecially the plant. The brown colour is usually appeared in the collections so I predict brown will appear again. As Dolce&Gabbana have Mediterranean flavour which has high marine pollution and now environmental protection is concerned globally so I predict blue is a trend in the future. Blue and brown are complementary colours so they can creat special idea and image of DOLCE&GABANNA. The theme is the environmental protection of marine which is creative and meaningful.

Great Lake, Island of Mljet, Croatia

On the street

2009 Fall RTW

For this collection, a large propotion of outfits use achromatic colour scheme, only about ten outfits contain other colours rather than white,black and grey. The shocking pink colour can creat a contrasting mood and it is very sharp under black and this matching is very popular among fashion or other products so it can creat a modern mood of the brand as the brand image is modern and bold. Also, the designer use the priting and outline to emphasis the white and black matching. I think it is the most easier and simplest matching of black and white colour so this can examinate the design on pattern and outlines.

I forecast that Black and white should appear on the 2011 Fall RTW collection.

2008 Fall RTW

This collection use many mono-chromatic colour scheme on the outfits. The main colour are grey ,brown and blue. Brown and blue is complementary colours. The colour are used very well with the materials. The colours are in low value and creat a nature mood. I think that brown colour represents the lands and the blue colour represent the sea and sky, the grey colour represent the stone, all these thing is nature in the earth.

I forecast that the nature colour will be included in the 2011 Fall RTW.

2004 Fall RTW

2003 Fall RTW

The informations are from my dearest groupmate

http://08358817d.blogspot.com/2009/04/04-fall-rtw.html

http://08358817d.blogspot.com/2009/04/03-fall-rtw.html

I have found that this two collections use sharp colour contrasting with the black colour, the theme colour is black as well. As the design become more modern than the before collection, it uses the many bright colour to show the unique design and creat a modern look. The colours are mainly primany colours and complementary colour scheme used mostly.

I forecast that the collection of 2011 Fall RTW will be related to this style and colours in these two years.

ANALYSIS OF PSAT COLLECTIONS

2002 Fall RTW

From my dearest groupmate's blog

http://08358817d.blogspot.com/2009/04/02-fall-rtw.html

In this collection, it also contains the black and white colour and the main colour is brown and over half of the outfits only use black and white. The other half outfits use brown as theme. This collection use mono-chromatic scheme and achromatic scheme to creat a nature and harmony mood of the outfits. And there are many outfits in formal style and very simple design so the collection use some base colour rather than some sharp colour.

2001 Fall RTW

FROM MY GROUPMATE

http://08358817d.blogspot.com/2009/04/01-fall-rtw.html

Compared with the collection of 2000 Fall RTW, this collection use less hues and the main focus are brown and black that create a romantic styles. For the jeans blue that is very contrasting on the collection and it is a complementary colour of brown that appears on only 2-3 outfits can create a special mood and reduce the boring mood. But also they can be harmony.

2000 Fall RTW

from my dearest classmates

http://08358817d.blogspot.com/2009/04/fall-00-rtw.html

from my groupmate's information, I have found that in the 00 fall RTW collection, the designer use many hues in this collection. As I know that the theme color is according to the middle east national colors and black, the collection contain many colours that are usually seen in the middle east women's clothing. The pattern also like the clothing of middle east clothing.But there is no one colour is dominat the collections so that this collection focus on the design rather than the colours.

In one day, I have found that our clothing is applied to the color scheme learned in the lesson with my classmates and so we took a photograph immediately. In our clothes, there a only one hue -- blue but different intensity. We have a conculsion which is mono-chromatic scheme. I think it is very interesting that we can apply the thing in our life that learned on the lessons. It is very useful for us to mix and match of our clothing and start being a fashionable guy.^^

Advertising Of DOLCE & GABBANA

2007

2008

I have found that the advertisement of DOLCE & GABBANA is very special and impressive compared with other similar brands. Actually, I like them very much. They have unique theme in every season, the styles are very bold and they have some meanings at the back such as sardonicism. The ideas usually are very sexy and crazy those create a clear modern image of the brand. The colors of the clothing are matched with the theme (scene) and also the post of the models, these are very wonderful and creative. It is interesting that there are both men and women whether in a women collection’s ads or men’s, I think they want to promote a sex image that match their target market --- mature and modern. Also, this can create noise in public such as in 2007, one of the ads are forbidden to publicize as they related to humiliation of females. So, I think DOLCE & GABBANA is a very creative and unique brand that everything may be occurred on this brand. So that it a bit difficult to forecast the color as the variability of that is much high.

"Dolce & Gabbana was publicly criticized by Britain's advertising watchdog Advertising Standards Authority (ASA) in January 2007, for an advertising campaign showing models brandishing knives.
Following complaints from consumers' groups in February 2007, Dolce & Gabbana pulled an advertisement in Madrid, Spain and Paris, France that showed a man holding a woman to the ground by her wrists while a group of men look on. Spain's Labour and Social Affairs Ministry branded the campaign as illegal and humiliating to women, saying the woman's body position had no relation to the products Dolce & Gabbana were trying to sell.[3] Italian publications followed suit, banning the ad." from wikipedia.